I led a design team spanning 2 organizations charged with the design and implementation of TPL's 10 Minute Mayoral Walk responsive website. My responsibilities included layout, user experience, front end development, and providing a clear design direction for both teams.
I believe an empty state as an opportunity to re-engage a user. I designed a simple visual as a powerful call to rally behind TPL's cause.
60% of this site is a roaster of the mayors who have pledged their support of this initiative. I strategically designed visual breaks throughout the list to keep it from feeling monotonous.
Mayors have promised their support of the 10 Minute Walk campaign.
*data collected on 4/1/2018